Advertising Strategy
Which ad medium is the most effective for your company? Should your
business mail cards or flying planes over sporting events?
How big does your yellow page ad need to be or would you get more response from radio or tv? Are people still reading the newspaper? What about blogging, mySpace or advertising on city busses? We’ll help show you where to be, how long to stay there and which things will produce the best results.
Brand Positioning
What customers think about your business is almost as important as
the products or service you provide. Your employees are moved by your branding decisions. Your business grows by the perception
of your brand and we position you with your future business at stake. Whether you need
research, competitive market analysis or customer interviews, when
we help, your sales increase.
Business Coaching
We've worked with hundreds of CEOs and business leaders. You can take advantage of that no matter how long you've been in business. We've learned dozens of strategies for employee retention, mergers, acquisitions, defining corporate culture and how to add the best people to your team. We'll pass it on to you and save you the headaches of learning it by trial and error.
Event Marketing
Whether your company needs a 30-foot inflatable pig waving at morning
drive traffic, an interactive kiosk at a trade show or Russian horses
galloping down the steps of the state capital, we've done it. The biggest challenge might be pulling the permits with the city but you get jaw-dropping attention and it'll all be legal.
Interactive, New Media and Website Development
In today’s world of business, your company needs state-of-the-art
tools to compete effectively and get a bigger piece of the pie (or should we say, 'blogger' piece?...). We help you attract every bit of online business through optimizing
dynamic websites, eCommerce, social networks and interactive DVDs for your
sales staff and customers.
Logos and Corporate Identity
The benchmark of any successful business, we review your materials and give you options. You choose the level of finish and the budget. High quality says a lot. Support materials
establish customer perception and loyalty in today’s marketplace and with our help, it’s easier for you to win.
Marketing Plans
Who was it that said, "Failing to plan means planning to fail"? Over the years, we've seen firsthand that the approach
to attracting the most business is in the plan you create at the beginning of the journey. We ask questions and listen to the answers.
We’re committed to your destination of sales
growth and market visibility. With a good roadmap,
you can get almost anywhere.
Media Kits and Sales Tools
Do your proposals and brochures make
your customers trust you and want to give you 100% of their business?
Do they attract the attention of the media? We'll help you ‘dress to impress’ by
researching, writing and producing the best materials. The result?… lots more business.
Media Planning and Ad Buy Negotiation
Why does one company pay high rates for advertising and their competitor
gets the same ads for half-price? If you’ve ever paid for advertising,
you’re probably still wondering if you got the best deal possible.
We de-mystify the process of media negotiations and are fearless in negotiating the best price. That way, you can buy more ads and reach the most potential customers.
New Product Introductions and Display Services
If a product doesn’t jump out at you on the shelf, you’ll
probably buy the one next to it, even if it’s inferior. That’s
how important it is to have your products or services presented the
right way the first time they’re introduced. Whether it’s a cereal box, a light-up plastic
rack for the check-out or a new dog-whistle, we've got answers.
Photography and Cinematography
Want a video that looks like National Geographic? Or do you think a bare bones, 'Blair Witch' approach would suit your needs? With the advances in digital technology, editing and high quality equipment, your options are now limitless. We love our producing partners and you will too.
Publicity and Media Relations
Our rolodexes weigh dozens of pounds. Our computer databases are at their capacity. Whether you need crisis management, to be on the cover of the paper or interviewed by Oprah, we know who to call. In a world where paid media placement costs are on the rise, the value of non-paid media skyrockets in value. Worried you'll mess up a national interview?...we'll train you to nail it.
Sales Promotions
Want your company’s logo on the side of 50 million cans of soda?
How about putting a coupon in the hands of a half million people every
day? Or maybe something simple like generating 80% of your annual sales
revenue in the first three months of the year? We've
done all three and can bore you with more stories if you're inclined. Our command performance will help increase your bottom
line sales in a fraction of the time you expected.
Sales System Development and Implementation
Face it. All the advertising in the world isn't as good as word-of-mouth with your current and potential
customers. Does your sales force (and even your receptionist) know the company mission statement? Do you have a system for systematically developing every potential client? We do. Would you like to take it for a test drive? And when the secret’s in the system, you know it gets repeated every time so your business does what it’s
supposed to… grow.
Writing Services
From copywriting, coupons, press releases, and annual
reports, to brochures, blogging and background information about your firm, your company’s written communication
needs to grab your audience the first time. You’ll be
surprised at how changing a word or two can make the phone ring off the hook. With thousands of pages and a
history of stellar results, our writers deliver.
